Corporate Photography, for me, typically includes portraits and industrial photography. On occasions my corporate clients call upon me to capture events as part of their corporate image library. I was commissioned to photograph some the opening of the Aldi store at Birkenhead Point Outlet Centre, in Drummoyne. The deadline was tight as for PR and press purposes my client required almost immediately following the event. These images were sent out to various media outlets as well and used across social media platforms. It was a beautiful Sydney morning with the attendance VIP’s Mayor of the City of Canada Bay, Angelo Tsirekas, Centre Manager David Ashton and Abacus Property Group‘s National Asset Manager Gerard McSpadden. It started with some images of the crowd queuing to enter the store followed by the official ceremony and cutting of the ribbon. Not long after this the rush of customers down the travelator to shop shop shop! They had a great deal on tv’s which it seems every second customer had one on their trolley.
It’s always great when you are booked for a shoot from another country. It’s a real honour and you can only imagine how many photographers there are in Sydney, and I was the one selected. This shoot fell right into this category as the agency that design the Ernst & Young Tax Insights Magazine is in Switzerland. They commissioned me to capture portraits for an upcoming article featuring a Taxation Law Professor at The University of Sydney. As academics have a very busy schedule, it was tricky arranging a suitable time that fit within EY’s tight deadline. I arranged the time and location after a quick scout the week before. We only managed to secure about 10 minutes for the shoot in which I captured these three portraits.
I am really lucky in the way that I get to do what I love, every single day. Now industrial photography is far from glamourous, but it’s a part of my life that I really enjoy. I suppose there is something appealing about finding the beauty in amongst construction sites and visual mess. A lot of industrial photography is about seeing the graphic elements such as lines, shapes and textures. Not too different to architectural photography I suppose.
The images below were shot for a client based in Melbourne who were after some Sydney Industrial Photography as they have some projects going in progress in Sydney. It’s always a real compliment when I am booked for work from another state (or country) as the decision is based solely on my body of work. My client is using these images not only for their promotional use but they are also using them to update their client on the progress of the project. These were taken at two separate building projects on a warm Spring day in Western Sydney. Hope you enjoy!